Depression Causes or Effects Essay - 1068 Words

Depression: Causes or Effects? Depression supplies a distinct depiction of the brain equals behavior theory. The physiological characteristics that taint the diseased brain directly impact the thoughts and behaviors of the millions of sufferers. The genesis of this dehabilitating problem is both mysterious and complicated and I am not offering any sort of revelation in stating that it is a multi-factorial manifestation involving both biological and environmental components. The end product of these variable factors do, however, provide some common biochemical alterations in the brain that lend insight into understanding the reality and possible treatment of the disease. So, in the spirit of working backwards, I will explore†¦show more content†¦Hormonal abnormalities may also characterize the depressed brain. The most pervasive irregularity lies in the hypothalamic-pituitary-adrenal (HPA) axis, the system that manages the bodys response to stress. When a threat to physical or psychological well-being is detected, the hypothalamus increases production of corticotropin-releasing factor (CRF), which, in turn, induces the pituitary to secrete adrenocorticotropic hormone (ACTH). ACTH then instructs the adrenal glands to release cortisol. Chronic activation of the HPA axis may result in illness and depression. In fact, hyperactivity in the HPA axis is the most replicated finding in all of biological psychiatry (1). I have been referring to these conditions as end-products but they could, just as easily, be viewed as causes and not consequences of depression. Perhaps I have not been working backwards at all but have instead been addressing the origins of this disease. It all depends on why people get depressed in the first place. Seeing as how preventative medicine is almost always the best medicine, the why of this issue becomes quite critical. Unfortunately, the why of depression seems to be even more elusive than the how. There is, of course, the stress dimension, which was made very relevant by the HPA axis discovery. But what about individuals who encounter depressive episodes with no history of stress or trauma? And whyShow MoreRelatedDepression : Cause, Causes And Effects Of Depression1116 Words   |  5 Pagessweating and dizziness. Anxiety may cause physical exhaustion and general ill health. Effects of depression When someone is found in such a condition the primary effects observed are the various signs and symptoms caused by a particular situation, thought, physical state, emotions or actions which brought about the depression. The effects of depression are mostly observed in the physical state as the symptoms portrays on the person who is in a depressed state. Depression can result into condition whichRead MoreDepression : The Cause, Causes And Effects Of Depression1142 Words   |  5 Pagessnickered at him from afar. Then to tie it all together, he tripped in a puddle of muddy water on the way home from school. Life was making him be depressed. The definition of depression, from Google, is â€Å"feelings of severe despondency and dejection.† This basically this means that you feel down when you are depressed. Depression is a mental disorder that affects your mood. This mental disorder is very common, more than 3 million cases of it are in the U.S. per year. It is big in teenagers and youngRead MoreCauses And Effects Of Depression874 Words   |  4 PagesCauses of Depression As we perceived today, many of American citizens are suffering from depression where they suffer from mental stresses. According to Bill Hendrick, a reporter at The Atlanta Journal-Constitution, about nine percent of American citizens are suffering from a depression. Depression is when a person is not in his or her minds. They may feel down downcasted and traumatized. Depression can be caused by different factors. Things such as abuses, bullying, death, genetics or a lossRead MoreDepression : Causes And Effects1098 Words   |  5 PagesThe definition of depression is â€Å"a mood disorder that causes a persistent feeling of sadness and loss of interest† (Mayo Clinic Staff 1). People who have not had much experience with depression agree with this definition, and believe those people who struggle with depression should just cheer up. Both statements are symptoms of depression, but depression is much more than just feeling upset and disinterested. Other symptoms include sleep disturbances, trouble concentrating, aching, appetite lossRead MoreDepression : Cause And Effect1629 Words   |  7 Pageslead to depression. According to the National Conference on Mental Health, depression is the cause of over two-thirds of the 30,000 reported suicides in the United States each year. Suicide caused by depression is even the tenth leading cause of death in the U.S. and the number of people who are becoming depressed is rising. Even though it is the tenth leading cause of death, over all in the U.S., it is the third-leading cause of death in young people ages 15-24. Not only is depression a cause of deathRead MoreCause And Effect Of Depression1695 Words   |  7 Pagesanother. It is used carelessly as a verb used when one is fed up. Depression is a lot like that. It is an endless loop of discouragement and annoyance with life. It’s a seemingly endless fall to rock bottom, an infinite and ever increasing low that one wasn’t aware existed. It is a bat tle but not an insurmountable one. There are plenty of reasons to stay alive, yet the main one is the possibility of a missed opportunity. Depression causes the loss of visualizing these opportunities. They seem hazy, possiblyRead MoreDepression : Causes And Effects1050 Words   |  5 PagesDepression is â€Å"a mood disorder that causes a persistent feeling of sadness and loss of interest† (Mayo Clinic Staff 1). People believe that depression is just feeling upset and disinterested in everyday activities, and those people who struggle with depression should just cheer up. Both statements are symptoms of depression, but depression is much more than just feeling upset and disinterested. Other symptoms include sleep disturbances, trouble concentrating, aching, appetite loss, memory difficultiesRead MoreThe Causes and Effects of Depression Essay709 Words   |  3 PagesThe Causes and Effects of Depression Depression has numerous causes and effects which affect not only the person but the people around them. Depression doesn’t have a specific cause; in most cases it’s different for everyone. It is a common, treatable mental illness that can be experienced at any time in life. It is often described with feeling sad, unhappy, miserable, or â€Å"down in the dumps†. Most people have these feelings on occasion. There are several types of depression. TheseRead MorePostpartum Depression : Causes And Effects1450 Words   |  6 Pages Postpartum Depression in Rural U.S Communities Amanda L. Ruiz Widener University Overview The overview of this article is postpartum depression in rural Unites States communities. Researchers search to find the causes and effects of postpartum depression in rural US communitiesRead MoreCause And Effect Of My Depression1337 Words   |  6 Pagesdates were near, and my stress levels were out the roof. The cause that led to my downfall in college was none other than depression. My depression has affected my academic life by causing me to procrastinate, which led to my lack of motivation, resulting in my poor performance in college. This Depression is hindering my daily routine, both at home and in school. It is an emotional illness, which occurs internally, but it can also effect a person’s physical activity. For instance, I am no longer energetic

Depression Causes or Effects Essay - 1068 Words

Depression: Causes or Effects? Depression supplies a distinct depiction of the brain equals behavior theory. The physiological characteristics that taint the diseased brain directly impact the thoughts and behaviors of the millions of sufferers. The genesis of this dehabilitating problem is both mysterious and complicated and I am not offering any sort of revelation in stating that it is a multi-factorial manifestation involving both biological and environmental components. The end product of these variable factors do, however, provide some common biochemical alterations in the brain that lend insight into understanding the reality and possible treatment of the disease. So, in the spirit of working backwards, I will explore†¦show more content†¦Hormonal abnormalities may also characterize the depressed brain. The most pervasive irregularity lies in the hypothalamic-pituitary-adrenal (HPA) axis, the system that manages the bodys response to stress. When a threat to physical or psychological well-being is detected, the hypothalamus increases production of corticotropin-releasing factor (CRF), which, in turn, induces the pituitary to secrete adrenocorticotropic hormone (ACTH). ACTH then instructs the adrenal glands to release cortisol. Chronic activation of the HPA axis may result in illness and depression. In fact, hyperactivity in the HPA axis is the most replicated finding in all of biological psychiatry (1). I have been referring to these conditions as end-products but they could, just as easily, be viewed as causes and not consequences of depression. Perhaps I have not been working backwards at all but have instead been addressing the origins of this disease. It all depends on why people get depressed in the first place. Seeing as how preventative medicine is almost always the best medicine, the why of this issue becomes quite critical. Unfortunately, the why of depression seems to be even more elusive than the how. There is, of course, the stress dimension, which was made very relevant by the HPA axis discovery. But what about individuals who encounter depressive episodes with no history of stress or trauma? And whyShow MoreRelatedDepression : Cause, Causes And Effects Of Depression1116 Words   |  5 Pagessweating and dizziness. Anxiety may cause physical exhaustion and general ill health. Effects of depression When someone is found in such a condition the primary effects observed are the various signs and symptoms caused by a particular situation, thought, physical state, emotions or actions which brought about the depression. The effects of depression are mostly observed in the physical state as the symptoms portrays on the person who is in a depressed state. Depression can result into condition whichRead MoreDepression : The Cause, Causes And Effects Of Depression1142 Words   |  5 Pagessnickered at him from afar. Then to tie it all together, he tripped in a puddle of muddy water on the way home from school. Life was making him be depressed. The definition of depression, from Google, is â€Å"feelings of severe despondency and dejection.† This basically this means that you feel down when you are depressed. Depression is a mental disorder that affects your mood. This mental disorder is very common, more than 3 million cases of it are in the U.S. per year. It is big in teenagers and youngRead MoreCauses And Effects Of Depression874 Words   |  4 PagesCauses of Depression As we perceived today, many of American citizens are suffering from depression where they suffer from mental stresses. According to Bill Hendrick, a reporter at The Atlanta Journal-Constitution, about nine percent of American citizens are suffering from a depression. Depression is when a person is not in his or her minds. They may feel down downcasted and traumatized. Depression can be caused by different factors. Things such as abuses, bullying, death, genetics or a lossRead MoreDepression : Causes And Effects1098 Words   |  5 PagesThe definition of depression is â€Å"a mood disorder that causes a persistent feeling of sadness and loss of interest† (Mayo Clinic Staff 1). People who have not had much experience with depression agree with this definition, and believe those people who struggle with depression should just cheer up. Both statements are symptoms of depression, but depression is much more than just feeling upset and disinterested. Other symptoms include sleep disturbances, trouble concentrating, aching, appetite lossRead MoreDepression : Cause And Effect1629 Words   |  7 Pageslead to depression. According to the National Conference on Mental Health, depression is the cause of over two-thirds of the 30,000 reported suicides in the United States each year. Suicide caused by depression is even the tenth leading cause of death in the U.S. and the number of people who are becoming depressed is rising. Even though it is the tenth leading cause of death, over all in the U.S., it is the third-leading cause of death in young people ages 15-24. Not only is depression a cause of deathRead MoreCause And Effect Of Depression1695 Words   |  7 Pagesanother. It is used carelessly as a verb used when one is fed up. Depression is a lot like that. It is an endless loop of discouragement and annoyance with life. It’s a seemingly endless fall to rock bottom, an infinite and ever increasing low that one wasn’t aware existed. It is a bat tle but not an insurmountable one. There are plenty of reasons to stay alive, yet the main one is the possibility of a missed opportunity. Depression causes the loss of visualizing these opportunities. They seem hazy, possiblyRead MoreDepression : Causes And Effects1050 Words   |  5 PagesDepression is â€Å"a mood disorder that causes a persistent feeling of sadness and loss of interest† (Mayo Clinic Staff 1). People believe that depression is just feeling upset and disinterested in everyday activities, and those people who struggle with depression should just cheer up. Both statements are symptoms of depression, but depression is much more than just feeling upset and disinterested. Other symptoms include sleep disturbances, trouble concentrating, aching, appetite loss, memory difficultiesRead MoreThe Causes and Effects of Depression Essay709 Words   |  3 PagesThe Causes and Effects of Depression Depression has numerous causes and effects which affect not only the person but the people around them. Depression doesn’t have a specific cause; in most cases it’s different for everyone. It is a common, treatable mental illness that can be experienced at any time in life. It is often described with feeling sad, unhappy, miserable, or â€Å"down in the dumps†. Most people have these feelings on occasion. There are several types of depression. TheseRead MorePostpartum Depression : Causes And Effects1450 Words   |  6 Pages Postpartum Depression in Rural U.S Communities Amanda L. Ruiz Widener University Overview The overview of this article is postpartum depression in rural Unites States communities. Researchers search to find the causes and effects of postpartum depression in rural US communitiesRead MoreCause And Effect Of My Depression1337 Words   |  6 Pagesdates were near, and my stress levels were out the roof. The cause that led to my downfall in college was none other than depression. My depression has affected my academic life by causing me to procrastinate, which led to my lack of motivation, resulting in my poor performance in college. This Depression is hindering my daily routine, both at home and in school. It is an emotional illness, which occurs internally, but it can also effect a person’s physical activity. For instance, I am no longer energetic

Depression Causes or Effects Essay - 1068 Words

Depression: Causes or Effects? Depression supplies a distinct depiction of the brain equals behavior theory. The physiological characteristics that taint the diseased brain directly impact the thoughts and behaviors of the millions of sufferers. The genesis of this dehabilitating problem is both mysterious and complicated and I am not offering any sort of revelation in stating that it is a multi-factorial manifestation involving both biological and environmental components. The end product of these variable factors do, however, provide some common biochemical alterations in the brain that lend insight into understanding the reality and possible treatment of the disease. So, in the spirit of working backwards, I will explore†¦show more content†¦Hormonal abnormalities may also characterize the depressed brain. The most pervasive irregularity lies in the hypothalamic-pituitary-adrenal (HPA) axis, the system that manages the bodys response to stress. When a threat to physical or psychological well-being is detected, the hypothalamus increases production of corticotropin-releasing factor (CRF), which, in turn, induces the pituitary to secrete adrenocorticotropic hormone (ACTH). ACTH then instructs the adrenal glands to release cortisol. Chronic activation of the HPA axis may result in illness and depression. In fact, hyperactivity in the HPA axis is the most replicated finding in all of biological psychiatry (1). I have been referring to these conditions as end-products but they could, just as easily, be viewed as causes and not consequences of depression. Perhaps I have not been working backwards at all but have instead been addressing the origins of this disease. It all depends on why people get depressed in the first place. Seeing as how preventative medicine is almost always the best medicine, the why of this issue becomes quite critical. Unfortunately, the why of depression seems to be even more elusive than the how. There is, of course, the stress dimension, which was made very relevant by the HPA axis discovery. But what about individuals who encounter depressive episodes with no history of stress or trauma? And whyShow MoreRelatedDepression : Cause, Causes And Effects Of Depression1116 Words   |  5 Pagessweating and dizziness. Anxiety may cause physical exhaustion and general ill health. Effects of depression When someone is found in such a condition the primary effects observed are the various signs and symptoms caused by a particular situation, thought, physical state, emotions or actions which brought about the depression. The effects of depression are mostly observed in the physical state as the symptoms portrays on the person who is in a depressed state. Depression can result into condition whichRead MoreDepression : The Cause, Causes And Effects Of Depression1142 Words   |  5 Pagessnickered at him from afar. Then to tie it all together, he tripped in a puddle of muddy water on the way home from school. Life was making him be depressed. The definition of depression, from Google, is â€Å"feelings of severe despondency and dejection.† This basically this means that you feel down when you are depressed. Depression is a mental disorder that affects your mood. This mental disorder is very common, more than 3 million cases of it are in the U.S. per year. It is big in teenagers and youngRead MoreCauses And Effects Of Depression874 Words   |  4 PagesCauses of Depression As we perceived today, many of American citizens are suffering from depression where they suffer from mental stresses. According to Bill Hendrick, a reporter at The Atlanta Journal-Constitution, about nine percent of American citizens are suffering from a depression. Depression is when a person is not in his or her minds. They may feel down downcasted and traumatized. Depression can be caused by different factors. Things such as abuses, bullying, death, genetics or a lossRead MoreDepression : Causes And Effects1098 Words   |  5 PagesThe definition of depression is â€Å"a mood disorder that causes a persistent feeling of sadness and loss of interest† (Mayo Clinic Staff 1). People who have not had much experience with depression agree with this definition, and believe those people who struggle with depression should just cheer up. Both statements are symptoms of depression, but depression is much more than just feeling upset and disinterested. Other symptoms include sleep disturbances, trouble concentrating, aching, appetite lossRead MoreDepression : Cause And Effect1629 Words   |  7 Pageslead to depression. According to the National Conference on Mental Health, depression is the cause of over two-thirds of the 30,000 reported suicides in the United States each year. Suicide caused by depression is even the tenth leading cause of death in the U.S. and the number of people who are becoming depressed is rising. Even though it is the tenth leading cause of death, over all in the U.S., it is the third-leading cause of death in young people ages 15-24. Not only is depression a cause of deathRead MoreCause And Effect Of Depression1695 Words   |  7 Pagesanother. It is used carelessly as a verb used when one is fed up. Depression is a lot like that. It is an endless loop of discouragement and annoyance with life. It’s a seemingly endless fall to rock bottom, an infinite and ever increasing low that one wasn’t aware existed. It is a bat tle but not an insurmountable one. There are plenty of reasons to stay alive, yet the main one is the possibility of a missed opportunity. Depression causes the loss of visualizing these opportunities. They seem hazy, possiblyRead MoreDepression : Causes And Effects1050 Words   |  5 PagesDepression is â€Å"a mood disorder that causes a persistent feeling of sadness and loss of interest† (Mayo Clinic Staff 1). People believe that depression is just feeling upset and disinterested in everyday activities, and those people who struggle with depression should just cheer up. Both statements are symptoms of depression, but depression is much more than just feeling upset and disinterested. Other symptoms include sleep disturbances, trouble concentrating, aching, appetite loss, memory difficultiesRead MoreThe Causes and Effects of Depression Essay709 Words   |  3 PagesThe Causes and Effects of Depression Depression has numerous causes and effects which affect not only the person but the people around them. Depression doesn’t have a specific cause; in most cases it’s different for everyone. It is a common, treatable mental illness that can be experienced at any time in life. It is often described with feeling sad, unhappy, miserable, or â€Å"down in the dumps†. Most people have these feelings on occasion. There are several types of depression. TheseRead MorePostpartum Depression : Causes And Effects1450 Words   |  6 Pages Postpartum Depression in Rural U.S Communities Amanda L. Ruiz Widener University Overview The overview of this article is postpartum depression in rural Unites States communities. Researchers search to find the causes and effects of postpartum depression in rural US communitiesRead MoreCause And Effect Of My Depression1337 Words   |  6 Pagesdates were near, and my stress levels were out the roof. The cause that led to my downfall in college was none other than depression. My depression has affected my academic life by causing me to procrastinate, which led to my lack of motivation, resulting in my poor performance in college. This Depression is hindering my daily routine, both at home and in school. It is an emotional illness, which occurs internally, but it can also effect a person’s physical activity. For instance, I am no longer energetic

A Guide to College Research Paper Example Apa

A Guide to College Research Paper Example Apa The Pain of College Research Paper Example Apa You might begin with an overall idea for a thesis, but when you've written about it for some time, you are going to observe that new difficulties or questions come up, which means you want to continually return to revise and re-think what you began with, Boyd explained. If you select something outside your range of interest, you can wind up nodding off and have difficulty finishing the job, which isn't a very good impression to make at college. You provide references at the close of the work to permit others to discover the information that you used. Such a practice can cause accusations of plagiarism. The results of a purchases paper on the internet can demonstrate the importance of relying on experts for such guidance. Now, you're able to personally observe the types of services put for sale and decide on the ideal writer. The explanations for why internet use has grown over the pas t twenty decades. Other folks prefer the usage of staples. The New Fuss About College Research Paper Example Apa For example, you will have to recognize the 10 page research paper example MLA subheadings, correct style. A research paper outline template is an easy tool to establish and to utilize. Include a page header at the peak of every page. Includes instructional text to aid you in easily creating your report. What the In-Crowd Won't Tell You About College Research Paper Example Apa There is an assortment of requirements to distinct kinds of academic assignments. After the work by means of your thesis statement is completed, begin to consider your essay organization. There you may learn to construct the structure and its elements. Statement of the issue. What Everybody Dislikes About College Research Paper Example Apa and Why It is essential that you read the assignment carefully. Even when you have necessary data, it can be pretty tricky to present it in a prope r systematic manner in line with the rules of formalization. While thesis statements are occasionally broken into multiple sentences, it's best if you are able to express your thesis in one sentence placed at the conclusion of the introductory paragraph. Based on your data and the subject of your assignment, you should make an outline. Research Paper preparation means handling a whole lot of information. Research papers are crucial for a student who would like to pursue increased degree of study. It is not a task for one day. An individual should realize that every Research Paper is a sophisticated writing because it must contain distinctive research and distinctive idea. Facts, Fiction and College Research Paper Example Apa In reality, the key purpose of revolution in technology is to aid in improving our quality of life on the job, home, and anywhere else. Don't use the margins or compose a change under the line it affects. Too excessive volume suggests a whole lot of i ssues that are going to be faced during the practice of its accomplishment. If writing a paper gets difficult for you, there are lots of alternatives to find reliable assistance. The War Against College Research Paper Example Apa It's utterly important since it will provide you a plain view of the way the things ought to be put together. The hardest thing is getting an acceptable topic for the exact same. The principal advantages and disadvantages of outsourcing. The research paper is among the many students tasks in college that's intended to demonstrate the degree of their knowledge. Research work in college can be flexible particularly when the professor enables you to pick a topic all on your own. Also, a number of the research has been conducted, you will just must add and synthesis more research to achieve your conclusion and prove your thesis. Technology has developed greatly in last few decades and has come to be a significant part our lives. When you submit your paper, make sure to keep a safe copy. Just like when employing a drafting paper template, you also need to make sure that your research paper is straightforward, detailed, and informational. A research paper is quite a significant kind of academic writing. It contains a study that usually starts with the creation of a research paper outline. However long your paper must be or how little time you've got to complete it, there are a few general tips which will help you finish a first-rate research paper. As stated earlier here are a few sample outlines for research papers. It is crucial to start out with search of dependable informative sources when you are able to. If you need a customized research essay proposal that have been written mainly for you from our essay writing services is quite easy. It's likewise not efficient to do too much research before you truly understand what you're searching for. Once you start college, at some point or another, you're likely to need to compose a heavy-duty research paper. If you're not keen on college papers there aren't any real opportunities to make a wonderful job.

Environmental Science

Questions: 1. What is the name of the atmospheric component of ENSO and what does the expression describe?2. Describe the Walker Circulation and how this changes between El Nino and La Nina events.3. What is the name of the oceanic component of ENSO and where does the name come from? 4. How does the sea level in the eastern Pacific change during an El Nio event - is it higher or lower than usual? What is the magnitude of this sea level change? - is it in the order of centimetres, metres, or decametres?5. Why are El Nio events detrimental to commercial fishing in the eastern Pacific?6. In which parts of Australia can agricultural production be strongly affected by ENSO?|7. How often do ENSO-driven droughts occur (on average)?8. What does a highly negative and persistent (winter and spring) SOI indicate in terms of rainfall in Queensland?9. What year could we be describing in the two scenarios on the first page? 10. Scenarios 1 and 2 on p. 1 of the practical refer to eastern Australia and coastal Peru. Impacts of ENSO may also be felt elsewhere in the world. Describe two other areas in the world where ENSO impacts may be felt, and what are they? Answers: 1. Southern Oscillation is the name given to the atmospheric component of ENSO phenomenon(Bureau of Meteorology, 2015). The huge shifts of the tropical atmosphere mass have been between west Pacific and India and Ocean and East Pacific from east to west. This has been associated with this atmospheric component. This component influences the atmosphere of the ocean by anomalies because of the pressure exerted by the winds on the surface. In return, the ocean influences its atmosphere by anomalies within the surface temperatures of the ocean. This is attributable to the upward fluxes caused by the ocean latent heat. 2. The description of Walker circulation between El-Nino and La-Nina events can be found in the neutral phase of the ENSO. At this phase where none of the two events occur. Instead, the trade winds blow from east to west all through the tropical Pacific Ocean surface. This event brings a warm and moist air on the surface of the ocean waters in the direction of the western Pacific while at the same the central Pacific Ocean remains cool. In the end, thermocline becomes deeper in the west when compared to the east. This phenomenon of the air rising from the west and blowing and falling in the east is the one described as Walker Circulation(Liberto, 2014). 3. El-Nino is the name given to the oceanic component of ENSO(Tisdale, 2014). Over the decades this name has been associated with the annual weak and warm currents that rise along the Ecuador and Peru coasts especially near or around the Christmas period. As a result, these currents replaces the colds waters in the Peru Current. Therefore, the origin of the El-Nino is closely associated with the Spanish word meaning the boy Christ child Meaning this ENSO component occurs on an annual basis during Christmas time(National Ocean Service, 2016). 4. It is usually known that the El-Nino events in the Pacific Ocean greatly impacts both the weather patterns and the temperatures around the world. However, the impacts of this event are widespread as they still affect the Pacific Ocean sea levels. Therefore, it is quite clear the variations in the sea levels cannot be ignored. It is due to this fact; this paper aims to explore the effects of the El-Nino on the sea levels of the Eastern Pacific. During this period the sea levels in the Eastern Pacific are usually higher than usual. This is because of the warm water which causes expansion and thus resulting in the rise of the sea levels by several centimeters. 5. From the analysis of the El-Nino impacts is has come out clearly that it results to warming of the ocean waters. As a result, the expansion of the ocean waters sets in, and the sea level starts to rise. High temperatures will, in turn, interfere and affect the aquatic habitat of the fishes. To avoid this unfavorable environment, a lot of fish will migrate towards the cool regions causing to the reduction of the fish in regions experience the effects of El-Nino events. As an entrepreneur who has ventured in the commercial fishing activity, he or she will incur a loss due to the reduced catch. Alternatively, the entrepreneur may end up losing some of his or her customers to the competitors due to the shortage of fish products in the market. 6. Australia has been termed as a fairly dry continent. This is because of the continents rainfall variability which is not reliable. This phenomenon has been attributed to the components of ENSO that is El-Nino and Southern Oscillation. Since it, ENSO occurrence some parts of Australia has been facing droughts of the decades. This is because of the cold oceans currents which create high pressure on the land hence increasing the probability of dryness. For example, the regions of Victoria, Western Australia, New South Wales, South Australia and Queensland have been largely affected by this phenomenon. 7. The findings indicate that Australia has been a victim of droughts associated with ENSO components. Additionally, it has been found that many of the huge droughts that have occurred in Australia have direct with the ENSO effects. For example, 1914- 1915, 1983-1983 and 1991 1995 droughts were as the result of the ENSO. Also, it has been concluded that on average the drought in Australia occurs within a range of three to seven years. Therefore, at the range of five and half years can be termed to be average at which the drought do occur in Australia. 8. From the Study of the SOI negative and persistence continuance of the low rainfall during winter and spring phases has always been followed by the heavy rains. Similarly, the low rainfalls in Queensland during winter and spring periods it is an indication that the region will experience high rainfall with the shortest span of time. However, the rains do not continue for long as the findings have found that the heavy rains have broken the begging of the huge drought. 9. Considering the two scenarios, the year 1995 seems to describe them. This is because of the country in scenario one the region was experiencing drought and high sea levels. However, it has always been the case a period of heavy rainfall was experienced. Alternatively, in scenario two region in eastern Australia seems to suffer from drought after the phase of El-Nino. 10. Eastern Australia and the coastal parts of Peru are not only the areas experiencing the effects of ENSO alone. There are other regions of the globe which have faced the similar ENSO consequences. For example, some parts of the United States and the Northern Europe seems to suffer from the effects of ENSO. The findings how that in the US Pacific Decadal Oscillation cause the variability in the sea temperatures and return affect the weather patterns. Alternatively, ENOS has been proved to have strong connections with the droughts that occur in several regions of America, Central America, and Western Pacific Islands, in some parts of Africa, Brazil, Philippines, India and Indonesia(Woods Hole Oceanographic, 2015). References Bureau of Mateorology. (2015, 2 April). Southern Oscillation Index. Retrieved from https://www.bom.gov.au: https://www.bom.gov.au/climate/glossary/soi.shtml Liberto, T. D. (2014, August 1). The Walker Circulation: ENSO's atmospheric buddy. Retrieved from https://www.climate.gov: https://www.climate.gov/news-features/blogs/enso/walker-circulation-ensos-atmospheric-buddy National Ocean Service. (2016, June 28). What are El Nio and La Nia? Retrieved from https://oceanservice.noaa.gov: https://oceanservice.noaa.gov/facts/ninonina.html Tisdale, B. (2014, April 30). The 2014/15 El Nio Part 6 What's All The Hubbub About?... Retrieved from https://wattsupwiththat.com/: https://wattsupwiththat.com/2014/04/30/the-201415-el-nino-part-6-whats-all-the-hubbub-about/ Woods Hole Oceanographic. (2015, September 6). El Nio Other Oscillations. Retrieved from https://www.whoi.edu: https://www.whoi.edu/main/topic/el-nino-other-oscillations

The Marketing Plan of Niften Shampoo Essay Example

The Marketing Plan of Niften Shampoo Essay Niften devoted itself to supply excellent quality and reasonable price shampoo to the consumers. We ship our product all over China, so that, every Chinese can be our customer. Niften does many researches about market, consumers, and media before it delivers its product to everyone. Niften aims to the people who wants their hair health, beauty and smooth. And also, with a reasonable price. Nowadays, there are more than ten brands shampoos in each store, this would make our consumers confuse when they purchase. Our goal is to make cheap shampoo with specific function to fit for different people and try our best to satisfy our consumers. We also provide a survey to everyone to fill it in order to know our customer and to make them satisfy. In the next few years, we try our best to increase our sales in order to take as much as market shares in the market. Moreover, according the media, we would spend part of our expense on advertising, and commercials. Also, our gross margin is calculate and forecasted, so that, we can deliver our product all over the China following our marketing plan restrictedly. In conclude, throughout the survey, we would know our consumers in different aspects for their needs and to satisfy them. We will write a custom essay sample on The Marketing Plan of Niften Shampoo specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Marketing Plan of Niften Shampoo specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Marketing Plan of Niften Shampoo specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Also, to understand ourselves in order to do better on our customers. Last but not least, bring up marketing plan as guidance, to continue on public relations, and commercial strategy. To build up Niften image, and improve sales. 1. Background of Marketing Plan 1. 1) Consumer analysis * Purchasing analysis Figure 1 The figure above shows that product effectiveness and price are the most important reasons for people buying shampoos. Quality, price, product effectiveness and etc. have miner effect. In aspect of functions of shampoos, people would prefer anti-dandruff, smooth, and conditioner with shampoo 2 in 1 etc.. Also, advertising, public relations these kind of promotional tactics are important as well. Figure 2 * Different ages of consumers gets different influence from those factors, for example, people whose age around 21 to 25 would be influenced by advertising deeply. The age over 25, they would influenced by the magazine and personal sale. * Women are take around 41% purchasing share in shampoo market, compare to men, their desire of buying is more than men, and would be easier to effected by advertisings, and sometimes they buy not only because they need it, also they want to buy it. However, for men, they would be more rational when buying. * 42% consumers express that they would like to buy shampoo in supermarket or a wholesale store like Costco. To conclude, more product poured into Chinese market, the way consumer to make the decision buying product is changing respectively. 1. 2) Market background analysis Chinese shampoo market belongs to couple giant co-operations. They are not only take the most market share, and brand image influence, they also get fund, technology, and operation advantage. Based on the survey, Head Shoulders and Pantene are the two biggest brand in the market which they take 66% if market shares. We have huge market quantity here in China, there are 2000 shampoo manufacture and more than 3000 shampoo brand, total sales revenue would be more than 3 billion Canadian dollar, and also, total production and total sales are the top of the world, and it still increases. 1. 2. 1) Price Procter Gamble and Unilever adjust their price since April 2001. Nowadays, we can distinguish the product into three levels by pricing. The capacity all 400ml. A. High price: the price range is around 10 to 15 dollar. B. Mid-level: the price range is around 5 to 10 dollar. C. Low-level: the price range is around 1 to 5 dollar. 1. 2. 2) Brand positioning statement Based on different position of different brand in the market, organizations usually use four dimensions to operate their product in order to be approved by consumers and market. Figure 3 A. Material: first, product functions is a promise that guarantee the satisfaction to consumers. Second, different sub-product would fit for different consumers. B. Emotional appeal: to decorate the idea of the product. C. Broadcast: shampoo is a typical commercial product, in this full of branded shampoo market, a strong media support would help a lot on sales. D. Sales: promotions like beauty selection, sponsorship, or membership club. 1. 2. 3) Current brand separation According to the survey, we could separate the shampoo brand by the companys strength. First brand which takes the most market share is Head Shoulders. 36% people would purchase it. Second brand is Pantene which takes 30% market shares. And the third brand is DOVE, it has 24% market share. Last brand is Soft-Soap, only takes 12% of market share. Compare those data, Head Shoulders is our biggest competitor in the future. Figure 4 1. 2. 4) Features of brand competition A. High concentration, and become monopolistic competition. Head Shoulders and Pantene take more than half of the market shares, with the development of market, some small brand would be gone eventually. B. Competitive territory and dimension increase heavily. Shampoo market is divided by levels, functions, and types due to the brand diversity, multi-branded, and sub-branded tactics using by organization. There are several different sub-brand shampoos in same price. And, this competition now rising not only to the multi-branded but also to the way of promotions, sales, and commercials etc.. 1. 3)SWOT analysis 1. 3. 1)Advantage * Local manufacture has the distribution advantage compare to the multi-national companies. Niften is made in China, so that, the profit margin is higher than other global companies because of tariff, transportation, and marketing research expense. * For those competitors which is also manufactured in China, Niften is a new product which brings fresh and curious to consumers. 38% of people in the survey says they would like to try the new product. Figure 5 1. 3. 2)Disadvantage * Like other shampoos, there is no outstanding functions or features that can make it different from other products. * Niften compares to other big companies, the ability for researching, updating to latest technology, and the money to put into promotion, Niften does not have the advantage. Other organizations which are big and rich would be way better. 1. 3. 3)Opportunity * According to the survey, 44% of people buy different brand of shampoos when they purchase at the second time. Niften can work on the people who would consume on the introduction period of a product. Figure 6 Too many different brands comes with too many choices for consumers, for those people who are not professional users of shampoos, Niften can do more promotions or sales to increase their market share. * Consumers becomes more rational that start caring about price. Compare to other brands Niften has the advantage of pricing, same capacity 400ml, Niften only half price of Head Sh oulders. 1. 3. 4)Threats * PG takes most of the market shares which means it has most customers and some of the customers are loyalty. Even some of them switch to other brand of shampoos, but still those brands are belongs to PG. 1. )Niften product category * Green tea shampoo * Algae shampoo * Aloe shampoo * Sesame shampoo * Ginkgo shampoo 1. 5)Competitor analysis 1. 5. 1) PG PG owns five brand which are Head Shoulders, Pantene, VS, Eclairol, and Rejoice. Since 2001, PG spent almost 5 billion to take over Eclairol from Bristol-Myers Squibb, their products chain become perfectly. Rejoice takes smooth, Pantene takes health, Head Shoulders takes anti-dandruff, VS takes conditioner, and Eclairol takes hair dye and care. 1. 5. 2)Vision statements of those brands Head Shoulders: You can have visibly flake free, hair thats beautiful. Pantene: There is a way to great hair. Rejoice: Vitamin B5 makes your hair healthy and shiny. VS: Professional hair care. Eclairol: Return to the nature, you will feel how strong your hair is. 2. Marketing strategy 2. 1)Building a health operating system for company Niften is a new company that step into shampoo industry not long ago, so, it needs to build a complete and health operating system in order to make smooth business inside this industry. Here are some advises and suggestions: Enterprise mission: Build the world class family cleaning brand. This is the companys ultimate goal. Core values: Fair, honesty, diligent, and frugality. Operation philosophy: understand the needs from consumers, and keep satisfying them. 2. 2)Locating Target market for Niften is the people whos age between 21 to 25, statistics indicates those people are more than 80%. Also, male are take more than 50% of them. So that, Niften can set their target market to those male whose age between 21 to 25. 2. 3)Marketing tactics 2. 3. 1)To set the position for exist product in market A:Start selling 600ml, and 750ml big bottle of shampoos. B:Keep selling 400ml bottle, 200ml bottle of green tea, algae, aloe, sesame, and ginkgo five different functional shampoo. However, 200ml bottle would be taken over by family package. C:Start selling 100ml with 5 different packs combination. D:Start using recycling packaging. 2. 3. 2)Developing new functional shampoos to fill up the blank of the market. Releasing new Niften anti-bacteria shampoo using 200ml and 400ml bottle. A:The market Niften focus on the area where H1N1 happened. B:The people who are middle class level is our target market C:Positioning this new product as anti-bacteria. D:Using bamboo as new packaging. 2. 3. 3)Pricing Based on the survey, most people would pay around 5 to 10 dollars for their shampoos. So, Niften set the price for their planet series 200ml bottle is $3. 99, 400ml bottle is $4. 99, 600ml bottle is $5. 49, and 750ml bottle is $6. 49. However, the new anti-bacteria shampoo is for middle class level family, and it only use 500ml bottle, so, the price is $6. 99. 2. 3. 4)Sales and Promotion A:Buy one 600ml bottle get one for 50% off or buy one 750ml bottle could get a 100ml 5 packs as free gift. B:Weekend or holiday promotions. C:Sales person directly talk to consumers and make consumers know about Niften products. 2. 4)Distribution channel 2. 4. 1)Select channels A:Manufactureretailerconsumers. This channel mainly for big or middle size city. B:Manufacturewholesalerretailerconsumers. This one is for small city and villages. Figure 7 2. 4. 2)Area selection * Business district: Downtown area, Shoppers Drug mart. * Living community: Convenience store. * Discount store: Wal-mart, Superstore, and Zellers. 2. 4. 3)Consummate the whole Distribution system * Set up the management office in every city which could reflect the situation directly back to manufacture. * Co-op with the wholesaler and retailer throughout contract. And help them to find the best way to sale and promote. And to do the training for those sales person. 2. 5)Public relations 2. 5. 1)Requirements for PR * Commercial activities and social activities should be both projected. * PR event and media conference should be held at the same time. 2. 5. 2)Missions of PR events * To build up a health public image of Niften and increase the brand popularity at the same time. * Using the publicity campaign to grab the atte ntion from wholesalers and retailers. Keep looking for and building up the relationship with partners. * Guide consumer to finish their purchasing. 2. 5. 3)PR events * Build up Niften family care centre. Public service advertising. * Public image ratings for Niften from few public news papers and media. 6. Commercials * Advertising to those wholesalers and retailers. Platform: TV. Strategy: celebrity. * Advertising to consumers. Platform: TV. Propose: Deliver the information that different shampoos have different feels and impacts. Strategy: Make the health of hair as the meals for people, easy to understand when people have different food for different nutrition. So that, shampoos would do it same way. * Print advertising. Platform: Elevator, billboard and any commercial stands or post. * Flyers, and e-mail. Budget for advertising. (Beijing) * TV:CCTV 21:00-21:30 $1000 per 10s 11:30-12:00 $300 per 10s 19:30-19:35 $1200 per 10s 19:40-20:50 $1400 per 10s Total: $3900 per day * 365=$1423500 Bus stands and buses $2000 per piece * 10=$20000 $4000 per bus *10=$40000 Total commercial budget: $1423500+$20000+$40000=$1483500 7. Forecast * Make Niften become one of the most competitive brand in the market, and try to make into first 10 welcome shampoos. * Completing Niften shampoo producing and selling system. * Build up a positive public and brand image for consumers that Niften not only cares about your hair, but also your family.